In 2020, I founded SimpleCar with a vision to transform how people access personal transportation. Shortly after, I met Alex Wolniewitz and brought him on as Co-Founder and CEO. With limited resources but a clear mission, we set out to build something extraordinary in an industry fraught with complexity and inefficiency.

From the beginning, we believed transportation should be simple. Traditional car ownership often comes with unnecessary hurdles—credit checks, large down payments, long-term commitments, and hidden costs—that create stress and anxiety for so many people. Our goal was to eliminate those barriers and provide a seamless, user-friendly experience.

Every decision we made was grounded in that philosophy. SimpleCar offers an all-inclusive solution: one fixed monthly price that covers the car, insurance, maintenance, roadside assistance, toll roads, digital plates, and more. By focusing on transparency and customer care, we were able to grow SimpleCar into an 8-figure business, serving hundreds of members with a waitlist of over a thousand.

We’ve been fortunate to have the support of visionary investors like Slauson, Bam Ventures, and Triple Impact Capital. But most importantly, we’ve had the privilege of making a tangible impact on people’s lives by redefining what it means to own and operate a vehicle.